Social Networking: Sports Marketing 2.0

April 21, 2009

If you read the article below, you must check out Sports Marketing 2.0. If you are a social networker or involved with the business of sports, you much check out Sports Marketing 2.0.

Sports Marketing 2.0 is a social network dedicated to the Business of Sports. Created by Pay Coyle of the Indianapolis Colts, Sports Marketing 2.0 is comprised of franchise executives, sports marketers, college students, sponsors, and fans. The Linked In page describes Sports Marking 2.0 as a “digital think-tank for sports marketers in the Web 2.0 world.

The social networking card has been pulled time after time, day after day, second after second – I don’t expect it to stop anytime soon. The extremely high traffic seen on Twitter, Facebook and Linked In has been expressed over thoroughly over the past few months. Some of the networking sites that are slowly making names for themselves are well worth the visit – a few that I belong to:

Sports Marketing 2.0

Sprts Business Education Network

Minor League Forum

Sports Cue


Pat Coyle on Social Networking – Sports Business Journal

April 20, 2009

Social Networking Can Hellp Teams Find Way to Fans’ Hearts

Facebook, a social utility that connects people, is now the third largest Web site in the U.S. Only Google and Yahoo! are bigger. In fact, seven of the top 10 largest Web sites rely on user-generated content or offer social-networking features, according to the Web information company, Alexa. These social sites are making money and building gigantic market caps along the way, clearly demonstrating that there can be good business in user-generated content and online community.

The thought of a pro sports team operating its own social network for its fans seemed ludicrous just a couple of years ago, but lately there has been an upsurge in activity on the sports and social media front. Much of this activity has been fueled by software companies. These technology-focused firms sense an opportunity to sell their wares, and are scrambling to equip both team and league Web sites with Web 2.0 features. Many of these companies and the features they offer are quite good, but few seem to offer the strategic insights necessary for teams to leverage technology to build profitable digital businesses over the long term.

From a business perspective, the first goal of a team social network should be to help fans connect with each other. Charlene Li and Josh Bernoff stress this point in their recently published book, “Groundswell: Winning in a World Transformed by Social Technologies.” These Forrester Research veterans stress that the most successful Web applications today are designed to connect people to people, rather than to push information. In fact, they stress that social media isn’t about technology at all. It’s about connecting people.
With this in mind, a good strategy for teams might be to focus on building fan community, rather than worrying about having the latest techno bells and whistles. Bottom line, when fans are connected to each other, they are more strongly connected to the team, and they are less likely to defect, which ultimately means greater lifetime value for the team.

But managing fan discussions and online communities can move teams and leagues into new and unfamiliar territory. Teams are accustomed to dealing only with local fans based on their home television markets. But the Web has revealed that most team fans don’t live in the cities where their favorite teams play. Pick any team in any major U.S. sport, and you’re likely to find a majority of fans living outside the home market, and even outside the home state. Ironically, it is television that has helped to increase the number of team fans outside local markets.

To keep reading, take a look at the full article – visit the Sports Business Journal

Pat Coyle is founder of Sports Marketing 2.0 (, and can be reached at

Tweet of the Night – April 9th

April 14, 2009

Twitter Post via @THE_REAL_SHAQ


“You can have everything in life that you want if you will just help enough other people get what they want”

Very true!

Tweet of the Night –

April 13, 2009

Twitter Post via @RyanStephens:

“Need help wit something? Ask. It’s not an admission of weakness, but shows your determination to succeed. (via @LewisHowes)”

Check out both @RyanStephans Blog and @LewisHowes Blog

MMB | Monday Morning Blogger

April 13, 2009

Keep an eye our for the ‘Monday Morning Blogger’ other wise noted as MMB.

Each week, Monday to be exact, there will be an exclusive interview of a blogger that has made a presence online. Bloggers will be focused on Sports Business and Social Networking.

Our first MMB will be Brendan Wilhide of “Sports in 140”.

Springfield Getting NBA D-League Team Next Season

April 8, 2009

SPRINGFIELD, Mass. — NBA Development League President Dan Reed announced today at a press conference at the Basketball Hall of Fame that HWS Basketball, LLC will be bringing an NBA D-League team to Springfield, Massachusetts for the 2009-10 season. The team will play at Springfield’s MassMutual Center.

The new team will be owned and operated by Michael Savit who is the managing partner of HWS Basketball, LLC, a group of local investors. Savit brings with him to Springfield and the NBA D-League a wealth of minor league operational and sports business experience, including time as Senior Vice President at the Cleveland-based International Management Group (IMG) and as the managing partner of minor league baseball teams in the South Atlantic League, Midwest League, Southern League, California League, Coastal Plain League and New York-Penn League.

Savit and his group have been awarded the right to relocate the NBA D-League team currently playing in Anaheim, California to Springfield. While the local ownership group will have the option to retain rights to current Anaheim Arsenal players, they will announce a new name, colors, and a mascot for the Springfield team later on this spring.

“As the NBA D-League continues to move east, we’re very excited to bring a team to a place that not only has rich basketball history, but also boasts an impressive ownership group, strong civic leadership and community support,” said Reed. “We’re thrilled to welcome such a well-respected and experienced operator in Mike Savit to our ownership ranks, and look forward to not only bringing our unique brand of affordable, family-friendly, and NBA-caliber basketball to Springfield, but becoming a vital part of the greater Springfield community.”

Today’s announcement featured Reed, Savit, Springfield Mayor Domenic Sarno, James E. Rooney, executive director of the Massachusetts Convention Center Authority, University of Massachusetts men’s basketball head coach and Springfield native Derek Kellogg and George Ramirez, the deputy director and general counsel of the Department of Business Development, Executive Office of Housing and Economic Development. Rooney served as a master of ceremonies for the event.

“Today is an exciting day for Springfield!” said Savit. “I’m thrilled to be a part of the group that brought professional basketball back to the game’s birthplace and I can’t wait to contribute to this city’s great basketball history and become part of the fabric of the community.”

“The National Basketball Association, Springfield and the MassMutual Center are a powerful combination,” said Rooney of the MCCA, which owns the venue. “The entire Pioneer Valley will undoubtedly embrace our new pro team, and we plan to be worthy partners with our top-tier service and state-of-the-art amenities.”
The team in Springfield will be affiliated with two NBA team parent-clubs, which will be able to assign their first and second year players to the club up to three times during a season. Thus far, the 2008-09 NBA D-League season has had 30 NBA players assigned on 39 occasions to NBA D-League affiliates to continue to develop their games. An announcement regarding Springfield’s NBA team affiliations will occur during the offseason.

About the NBA Development League: The NBA Development League, founded in 2001, is the NBA’s official minor league and features 16 teams with direct affiliations to NBA teams. The league has produced 15 percent of the players on 2007-08 end-of-season NBA rosters and continues to develop current NBA coaches and referees. In fostering the league’s connection to the community, its teams, players and staff promote youth basketball, support local needs and interests, and assist in educational development through NBA D-League Cares programs. The NBA D-League also advances the game of basketball as the research and development arm of the NBA. Throughout this season fans can watch all NBA D-League games on NBA Futurecast, the free live Web-streaming initiative found at


March 23, 2009

Welcome to I Work Sports! I have been putting this off for sometime now but here we go…

This blog will serve as a hub towards to world of sports business. With so many sports business related blogs, I hope to have the best of best featured within I Work Sports. With that said, content will feature executive level interviews, sports business bloggers, links to the most relevant professional development sites, and of course, the world of social networking.

Please send me comments, questions, and suggestions…feel free to leave me a message to simply introduce yourself!